About Us

Spruce Financial Group is a vertically integrated investment firm committed to delivering flexible, in-house capital to real estate developers and lower-middle market operators. Our model is built on speed, alignment, and long-term partnership. We combine deep industry expertise with a hands-on approach to structure, origination, and portfolio management. By keeping all key functions in-house, we maintain full control over the investment lifecycle. This ensures agility, transparency, and strategic alignment with our partners.

Our Specialty

Tailored Solutions for Lasting Growth

We provide flexible, in-house capital tailored to the needs of real estate developers and lower-middle market operators. Our experience spans industries and economic cycles, enabling us to structure creative, decisive solutions that help businesses grow and endure.

Our values

Principles That Shape Every Partnership

Integrity

We say what we mean and deliver on what we promise.

Partnership

We work alongside operators, aligning goals for shared success.

Discipline

We underwrite with precision and commit to responsible, sustainable growth.

Stewardship

We invest with a long‑term lens, supporting both capital preservation and community impact.

Our Team

We believe people are the most critical part of any investment

Our team blends deep expertise with a collaborative spirit, working side by side with partners to create lasting value. Meet the people behind our investments.